If you have ever indulged in an online shopping spree of any kind or needed to do a healthy amount of research that has taken you to the recesses of the digital world, you will have likely come across a website that was utterly infuriating to interact with.
Whether that was due to a torrent of popups accosting you at any given moment, an overly talkative chatbot, or a terms and conditions outline that took longer to read than War and Peace, there are many websites that can induce annoyance at a moment’s notice.
In order to ensure your own website does not fall into this category, it might be worth thinking about a few ways in which you can actively avoid upsetting your website’s visitors.
If your website is selling a product or service, it can be incredibly tempting to implement as many market researching tools as possible to get to know your target audience better.
Unfortunately, many of these tools can appear intrusive and negatively impact one of the most vital aspects of running a good website: the user experience, from start to finish.
For example, customer feedback can be immensely important for product development, yet pestering the customer with popups that ask them to complete surveys too often can certainly test their patience.
Moreover, overly-enthusiastic chatbots or even a member of staff that sends one too many messages via an instant messaging widget on the site can scare the customer away before they have a chance to explore your website. If you felt like taking a look in a physical store for any reason, sometimes simply browsing can lead to the best finds without the help of a clerk watching over your shoulder.
That said, finding the ideal balance between support and customer autonomy can be one of the best ways to truly nurture your brand image in a positive light. This is often down to the way a website is designed, maintained, and updated. In order to get the best results for your digital presence, it might worth investing in some experienced website designers.
Among the long list of copywriting fundamentals, thinking about your website’s tone of voice is absolutely essential. This is partly addressed by writing for your target audience, adjusting your register based on the nature of your product or services, and taking time to consider the direction in which you want to take your brand image.
For example, using a humorous, light-hearted tone can be a fantastic way to connect with your audience, but it is not always appropriate when communicating with certain target audiences, especially in sensitive fields of work. Furthermore, overdoing it can emanate a lack of professionalism, so yet again, finding the right balance is key.
Being upfront and honest with the customer can go a long way in presenting your website as a transparent and trustworthy option in which people can relish the chance to visit. Therefore, make this a priority when designing your website.
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