Many of the world’s most successful entrepreneurs started their businesses from home. For example, Apple was created in Steve Job’s garage in 1976, and Jeff Bezos launched Amazon from his garage in 1994.
If you have enjoyed great success in your home and are ready to follow in the above entrepreneurs’ footsteps, get started by finding out how to grow your home-based business in five steps.
Step 1: Find Skilled Employees
If you’re ready to expand on your products, refine the customer service experience, and develop engaging marketing campaigns, you might need to hire your first employees.
As you’ll likely have a strict budget, you might only be able to afford to recruit a couple of employees at first. If so, aim to find hard-working professionals with a variety of different skills.
For example, you could hire a content marketer with search engine optimization (SEO) and social media experience, or a web developer who also has a flair for graphic design.
Step 2: Find The Right Premises
Finding the perfect premises is another big step you’ll need to take when attempting to expand your home-based business. While you might be more than happy to work from your home office every day of the week, you might need to rent a commercial property to grow your company’s capabilities, brand awareness, and revenue. If you feel ready to make the move, turn to Kenya Property Centre to find the perfect office space, warehouse, or store for your growing brand.
Step 3: Invest In Your Website
Many budding entrepreneurs often settle for a template design when they launch their company website. While it might initially have helped your business to generate a profit, the cheap, basic design could be causing potential customers to click away from your site without placing an order.
If you’re serious about growing your business in 2020 and beyond, you must invest in your website. For example, you might need to improve its web design, content marketing, SEO tactics, and social media integration. While the following improvements will require time and money, it could provide your business with a greater return on its investment.
Step 4: Increase Sales By Targeting Your Existing Customers
While you should continue to target new customers, it can be cheaper to market products to your existing ones. There are many tactics you can undertake to increase your company’s sales and you don’t need a big marketing budget to do so.
Focus on the following methods to encourage repeat purchases:
- Capture email addresses and send personalized email offers, news, and discounts to their inbox
- Start a customer referral program
- Provide a 10% discount after they’ve placed their first order
- Start a loyalty scheme – reward them with a free product or discount for every 10 products they buy
Finding ways to entice customers back to your business could boost your sales and ensure your longevity.
So, if you’re ready to move out of your home office to take your business to the next level, remember the above helpful tips.
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