SEO stands for search engine optimization, helps to make your website more visible to your target audience, resulting in increased traffic to your site and ultimately, more sales.
However, even if you are familiar with SEO practices, you need to understand that the process of SEO for e-commerce sites differs from that of other websites. This is due to the vast amount of product pages that are typically present on e-commerce selling sites.
From avoiding duplicate content to writing compelling product descriptions to enlist the services of an SEO expert where necessary, keep reading to discover the top five SEO techniques that will transform your e-commerce site and increase your conversion rate exponentially.
1. Carry Out Keyword Research
Keyword research is an integral part of any SEO campaign, enabling Google to rank your website and improve your visibility online effectively. For e-commerce sites, you want to choose keywords that have buyer intent rather than purely informational ones.
For example, “affordable Christmas lights” rather than “arranging Christmas lights”.
That being said, informational keywords can be good to include in your blogs, as they can drive traffic to your site. However, they are less likely to result in conversions than keywords with buyer intent.
If you need help with carrying out keyword research, which can be a lengthy and complicated process, you can find affordable SEO services that can do all the hard work for you.
2. Avoid Duplicate Content
Duplicate content is common on e-commerce sites as most have hundreds of different product pages, each with their own product descriptions. This is especially true if you distribute products from another seller, as it is likely that every website they sell with uses the same descriptions.
Furthermore, filter and category options can lead to even more duplicate content issues, as these filters create different URLs with the same content.
Ways in which you can fix duplicate content include:
- Applying canonical tags
- Applying meta robot no index
- Fixing URL issues
3. Write Great Product Descriptions
If you want your products to stand out from the crowd, you need to ensure that your descriptions are as compelling as possible. Aim to evoke emotions in your visitors, as this is a driving force in sales.
You also need to make sure that your product descriptions include your chosen keywords so that they can be found by searchers and Google alike.
4. Ensure Your Site Is Speedy
Speed is critical for e-commerce SEO as the longer your page loading times, the higher your bounce rate will be. As a general rule, your page loading time should be under 2 seconds as this is the speed that Google recommends.
You can test your site’s speed manually or using the Google PageSpeed Checker.
5. Optimize Your Site For Mobile
If you do not already have a responsive website, meaning one that can be viewed on mobiles and tablets in the same quality as it can be seen on a desktop, then now is the time to build one. People spend on average 3 hours and 15 minutes a day on their phone, so you need to make sure that visitors can browse, shop and save any items on your website via their smartphones.