Are you worried that your e-commerce store doesn’t have a good rank on Google? Have you tried every possible way to boost your e-commerce business, but all in vain? Well, if you are missing out on searches, you are also missing out on sales!
So, whether you are getting started with a new online business website or improving an existing one, it is crucial to know what factors can prevent it from blooming. Here, we’ve outlined five challenges your website might be facing-
1. Improper SEO Of The Ecommerce Website
Performing SEO for an e-commerce website can be quite a difficult thing because they are focused on products rather than content. So, if you are starting an online store, get ready to invest time and effort to create a powerful website with valuable content, built upon great website design, structure, and user experience.
There might be a different product, as well as category pages on your website. Make sure to do on-page optimization for all the pages. Define meta tags, titles, and descriptions appropriately using relevant keywords.
If you don’t produce a keyword-rich content, your website is not going to appear in the top search results. You can seek help from dedicated digital marketing agencies like Insync Media to improve your e-commerce marketing campaign.
2. Use Of Duplicate Content
Duplicate content runs rampant on e-commerce websites. It usually happens in three different cases-
When there are multiple variations of the product, and a user selects a particular variety, the CMS (content management system) appends a variable to the URL, making it a unique page. Thus, all the content is the same on all the variations, except the name of the variation.
Faceted Search & Navigation
It refers to how e-commerce websites allow visitors to filter and sort the results based on product attributes. Here, the challenge is if the filters are crawlable by the search engine, it creates an unlimited number of pages that litter your website with spammy pages and duplicate content. It causes the search engine to waste crawl equity on pages that don’t have much value.
Mentioning The Same Product In Different Categories
Usually, it isn’t a concern with the content management systems. However, the website gets in trouble when putting a product in a new category adds that category to the URL. It results in multiple URLs for the same product.
3. Poor Loading Time
A search engine expects your website to load quickly so that it’s easy to use for the visitors. But, if a website page takes considerable time to load, the search engine may penalize you. So, it is necessary to host your e-commerce site on a powerful server. Further, if your website often experiences sudden traffic spikes, cloud hosting is the best option to ensure fast loading of a website.
4. Lack Of Product Reviews
Product reviews from the customers are beneficial for the users, as well as for SEO. People trust customers reviews more than the manufacturer’s product description, as they offer social proof. It creates a content differentiation between your website and the others that offer the same products. A combination of product name, long-tail terms, and reviews allows the product page to rank.
So, if your e-commerce website doesn’t have reviews, you lack an effective strategy for gaining higher ranks.
5. No Valuable Product Detail On The Page
Valuable product details not only differentiate your website from the competitors’ website but also let the customers know how they will benefit from it. Therefore, a well-structured product page, including product-specific details, images, and user reviews, is necessary for your website to rank high.
To Sum Up
An e-commerce website has to face several challenges to get to the top position. However, if you take care of all the factors influencing the growth of your website’s reach, the path will be easier. There are so many things, including SEO, website designing, loading time, etc. that you can incorporate into your online marketing strategy to boost sales. The most valuable tip is to understand your website and what works the best for it.